Dan Christmas – A Leader Making A Difference

Dan Christmas 2

Dan Christmas

Dan Christmas grew up in the Mi’kmaw community of Membertou in Cape Breton, NS against the backdrop of relocation of the community, the Donald Marshall, Jr. wrongful conviction for murder and a community impacted by undercurrents of racism and hostility of the larger community that surrounded them. Growing up, the message he got, both consciously and unconsciously, was “to be careful. People around here don’t like us.” When a young Marshall, Jr. was arrested and convicted for a crime he did not commit, this reinforced the views Dan had been raised with.

One of the most rewarding aspects of sitting down with Dan for a conversation was his willingness to be open and vulnerable about his own personal worldview explorations and expansions. He is a quiet spoken, gracious and humble man with an engaging, sincere smile, passionate about the work he does and committed not just to Membertou but to the province of Nova Scotia as well. We were visiting about the worldview shifts and expansions that enabled Membertou to turn around a desperate financial situation in the mid-nineties to become a diversified success story over a couple of decades, success built on core values of the community.

Dan is the oldest of six siblings. At the age of 20, he became the Band Manager in Membertou, a significant responsibility – and learning opportunity – at a young age. He was going to University at the time and his youngest brother was just six years old.

As a young leader in this role, he had to work with leadership in the larger community of Sydney and Cape Breton, leadership that had often exhibited racial bias in decisions, actions and dealings with the Membertou community. Dan’s own worldview, of course, was influenced by his growing up years and reinforced at every turn in the road. His worldview, a Mi’kmaw worldview, came into regular collision with the more prevalent, dominant worldview in the larger community.

As part of a culture that is not the dominant culture, it is a necessary requirement of survival to understand the nature of the dominant culture and to learn to work within it. This same necessity does not usually flow in the other direction because the dominant culture is blinded by its worldview, often believing that everyone sees and experiences the world the way they do. Needing to navigate other worldviews is an everyday lived experience for people in minority cultures.

In 1981, Dan moved to Halifax with his wife who was attending the Art College there at the time. He joined the Union of Nova Scotia Indians and was assigned the Donald Marshall, Jr. file, helping with strategy development. This was part of preparing him for work in political situations requiring policy development experience and versed him well in Aboriginal and Treaty Rights. One of the outcomes of the Donald Marshall, Jr. Inquiry was the Mi’kmaq – Nova Scotia – Canada Tripartite Forum, formed in 1992 as a partnership between the Nova Scotia Mi’kmaq, the Province of Nova Scotia and the Government of Canada, to strengthen relationships and resolve issues of mutual concern affecting Mi’kmaw communities. Dan chaired the Justice Sub-Committee and was responsible for implementing the Marshall recommendations.

The travel he was doing was a strain on his family and in 1996, a year after Bernd Christmas arrived as CEO, Membertou asked Dan if he would work again for his community. He leapt at the opportunity and became part of the leadership team that revitalized and renewed Membertou with a long term vision of a future that was different than the cash strapped past of the Band and the community, a future based firmly in the core values of the community.

When I heard Dan speak at an Engage NS event this summer, I heard the words of Worldview Intelligence in what he shared and I wanted to learn more. Our conversation started by my offering a bit about worldview, what it is and what we have been discovering as we bring it to situations requiring people to interact across differences, inviting the exploration of a multiplicity of worldviews in conversation spaces often dramatically different from the typical exchanges of this nature.

In the thoughtful space typical of worldview conversations, Dan reflected on his recent journey with the Ivany Report and with One Nova Scotia where he experienced a collision of worldviews. It is often in the collision of worldviews that we become more aware of our own, given that 80% of our worldview operates unconsciously. It is also where worldview expansions and shifts can happen.

Dan described himself as an ambassador to the “outside” and as a senior leader in a variety of capacities. For forty years, in addition to his work, he has served as a volunteer in many organizations. He offered, “I always learn something, but these kinds of settings are artificial in a way.” Artificial due, in part, to typical meeting agendas, the usual configuration of meeting rooms and the pressure of time to get stuff done.

He thinks he was asked to be part of the Ivany report because of his role in Membertou, being part of the leadership that took a small, non-viable community to an economic force that is a unique beast: it is bit of a social enterprise, a bit of a co-op and is run like a corporation. It required entrepreneurial thinking – the same thinking required across the province right now to effect an attitudinal shift that will have Nova Scotia thriving more fully as a whole.

His work with the Ivany Report invited him to step out of his world and into other worlds in new ways – worlds that literally have existed side-by-side. He said, “I thought I knew Nova Scotia. It was a huge jolt, a huge awakening.” Dan had viewed the rest of Nova Scotia, the world even, the way he views the community of Membertou, but he discovered that the rest of the world is not necessarily like Membertou.

There are real issues to be addressed in Nova Scotia right now; especially in the more rural communities where industry is low, traditional sources of employment dramatically decreased and where youth out-migration is a significant issue. In visiting one such rural community in the province – a community that has become a shell of its former self like many in this province – the young people have left, there are no new businesses, and farms and schools are being closed – the spectre of differing worldview perspectives was brought home to him. The Ivany Report team was testing out the idea of immigration as one means to revitalize communities. A resident of this particular community stood up and said, “Immigration will never work here. We are not that kind of people.”

Dan was stunned as it dawned on him that this community would rather die than welcome newcomers to be part of a possible renewal. It was also a surprise to have this comment made in front of him as his culture and background as a Mi’kmaw would have made him an “outsider” in this community but his presence in that capacity seemed to go unnoticed.

One shift in Dan’s worldview was the comprehension that the barriers in Nova Scotia were not necessarily business related but attitude related. “We looked into the well and saw the enemy; and it was us.”

Like Membertou needed to expand its worldview and understand the community could not be exclusionary if it wanted to grow and thrive, Dan sees that Nova Scotia needs to do the same thing. Nova Scotia needs to have an enhanced worldview if it wants to capture new opportunities. We have to work in a global economy. Can our institutions work globally? Can government? If Nova Scotia wants to be more successful, we need to be more inclusive, diverse and welcoming.

As Dan travels the province, his willingness to speak about his own experiences, personally and that of Membertou, and worldview shifts creates the opportunity for others to enter spaces of reflection and to become curious about their own worldview, possibly to open up the horizons for Nova Scotia and Nova Scotians to embark on a future informed by our history but different than our past.

 

 

Community of Membertou: a Story of Success and Worldview Expansion

IMembertou Welcome Signf you find your way to the Mi’kmaw community of Membertou, in Cape Breton, NS you will find a sign that says “Membertou ~ Welcoming the World”, a sentiment fully expressed there now. It wasn’t always that way though. The story of Membertou’s evolution from a community struggling with forced relocation, racism and a Band budget deficit, among other things, to one of tremendous growth and success in a time of recession, is one of worldview shift and expansion that was made possible because the community stayed true to some of the most fundamental principles of their culture while envisioning a different future.

Dan Christmas

Dan Christmas

Recently, I had the opportunity to sit and visit with Dan Christmas, Senior Advisor, Community of Membertou, to hear this story in his own words. I heard him speak at an Engage Nova Scotia event and recognized elements of Worldview Intelligence in his words. At that event, he said there was a time when Membertou was not welcoming enough and the Band leadership realized this had to change if the community was to stop struggling and seize the opportunities they had been cultivating. The community had to become more open to work with other people, languages and cultures. Intentionally deciding  to treat all people with respect, after initially feeling like Membertou was being “invaded” by customers from outside the community, contributed to the Membertou success story.

Backdrop to the Story

The story of Membertou is situated against a backdrop of significant historical markers that include racial undercurrents in the larger community, the forced relocation of the Membertou in the 1920’s, the wrongful imprisonment of a young Donald Marshall, Jr. for a murder he did not commit in 1971, the subsequent Commission and Inquiry begun in 1988 six years after Marshall’s release from prison, a Tri-Partite Forum that resulted from the Inquiry, and a Band dealing with a $1 million deficit on a $4 million dollar budget in the mid 1990s (all of which was federal subsidy at the time). (link to info)

Chief Terrance Paul and a Vision of the Future, Different From the Past

Chief Terrance Paul

Chief Terrance Paul – Membertou

It took vision and determination to turn the situation around. This was epitomized by Chief Terrance Paul who was then, and has been for the past 31 consecutive years, the elected Chief of Membertou. Recognizing that the future could not be a continuation of the past, he began to think differently.

When he set his sights on Bernd Christmas, the first Mi’kmaw called to the Bar who was then practicing corporate law on Bay Street in Toronto, to come home to Membertou and become the CEO, nobody thought he would come. Why would he leave Bay Street to run an organization with a $4 million budget that had a $1 million deficit and was struggling to meet payroll or social assistance payments? Bernd had grown up on the “outside” because his father had been in the military. Persuaded by Chief Paul’s vision for the future, Bernd came to Membertou, bringing with him a worldview of “anything is possible”.

The First Five Years – Regrouping

In the first five years, the agenda was to increase cash flow, which was done through deep and persistent cuts. This made Bernd unpopular with the community who protested his leadership and wanted him removed, but Chief Paul stood by him and the long-term vision for the future.

Bernd was not operating in isolation, nor could he and be successful. He convinced the Chief and the Band more people were needed to enact a change in the fortunes of the Band. They looked to Mi’kmaw leaders who were living elsewhere and recruited them to come home, creating a critical mass of leadership that supported one another to begin a process of changing attitudes and minds, essentially inviting new perspectives and an expanded worldview. Among this group was Dan Christmas.

Because of the leadership team assembled, the experience they had acquired in their career paths and the current events of the time, Membertou was well versed in its rights as well as its heritage, important elements in being able to make change in their community and to take on policy and political challenges within the community and with the three levels of government. They were able to take a systemic and long-term view rather than reacting over and over again to the level of events happening in any given moment. The questions they engaged had them asking what was causing or contributing to the events, what were the persistent patterns and behaviours, what were the mental models. Although they didn’t have the language of worldview, they were essentially in a worldview exploration.

Gaming – The Beginning of the Turnaround – But Not Without Bumps in the Road

The first challenge that set the stage for so much more of the innovative thinking that has contributed to Membertou’s success was gaming. Initially, Membertou wanted to build a Casino. The Province of Nova Scotia already had a nearby Casino in Sydney and did not want the competition. They offered Membertou and the nearby Esaksoni Band legal Video Lottery Terminals or VLTs to replace “grey” or unlicensed VLTs. While Esaksoni took up the offer immediately, the members of the Membertou community protested against it.

Gaming is an Aboriginal right. The Band leadership decided to ask the community directly about gaming and, in a vote, the idea was 95% rejected. Not to be dissuaded or discourage, this is when the Band asked a Worldview exploration question. They wondered what was in the history of their collective experience that would have led to the rejection of an offer that could generate revenue for the Band. They did not blame or judge the community for its view, rather they brought curiosity to try to understand what happened and why.

This line of inquiry illuminated that, in the past, only a few people had benefited from the “grey” machines. The community had no interest in lining the pockets of a few at the expense of many – and this was not the intention of the Band leadership either. As they reflected on Aboriginal and Treaty Rights as Collective Rights, the leadership knew that everyone should be able to see how the community would benefit from the profits of gaming. They began to think of the whole situation from a different perspective.

This led Membertou to form its own Gaming Commission to pay dividends to the whole community. When they went back for a second vote with this new, visibly articulated approach they achieved a complete turnaround – 98% support. They were putting into practice and living by a principle that was very important to the community – by community for community benefitting community.

Gaming in Membertou started by opening only 25 of the VLT’s allotted to them. They were very intentional about how to open them. They were not put in a bar and there was no liquor. Membertou set up two trailers – smoking and non-smoking – and made plenty of coffee available. They hired and trained people from Membertou to run the gaming. Before long, business was booming, and they had to open the remainder of the VLTs, 90 in total, and gross revenue shot up to $75 million annually from gaming alone.

Staying True to Core Values

Working on behalf of community for the benefit of community is a powerful practice that has influenced Membertou’s approach to several of its business ventures. In 1990, when the Federal Government was offering fishing boats, gear and training in Atlantic Canada, it had nothing to do with collective Treaty Rights and was all about individual communities. Based on principle, Membertou rejected the interim agreements. They wanted to think and act collectively and collaboratively. To develop their fishing industry, they needed to build stronger relationships and work closely with nearby communities, communities with possibly different worldviews or at least aspects of worldview.

Additionally, Membertou actively forged new economic frontiers by incorporating indigenous knowledge-based principles of conservation, sustainability of resources and reverence for the land and the waters and stayed true to these core values in all their dealings and negotiations. It likely made them more powerful as negotiators because they had clarity on their decisions and pathways to the future.

Added to this was, and still is, an innovative spirit and approach and a will to collaborate in many different ways. Membertou, thinking differently and strategically, increased its profile with major private sector companies by launching the Membertou Corporate Office in downtown Halifax. The unprecedented profile this provided assisted in leading to the formation of a number of partnerships with private industry sectors in Engineering, Aerospace & Defence, Catering, Renewal Energy, IT, Quality Management Consulting Services, Insurance, Commercial Fisheries, and Real Estate to name a few.

Cognitive Dissonance

With all this growth and new business strategies, there was just one small problem. Membertou residents were experiencing cognitive dissonance. The “enemy” from outside, from the larger community, was now “invading” Membertou and doing so despite other systemic obstacles. For instance, because the larger community had a specific, long standing view of Membertou as being a dangerous place, taxi cab drivers wouldn’t drop gaming patrons off at their ultimate destination. They would only bring them to the edge of Band territory and drop them off there. But this did not dissuade customers from coming. Obviously the customers did not hold the same worldview of Membertou as the cab drivers.

Membertou_ConvCent

Membertou Convention Centre

As the growth strategy of Membertou began to take off with greater and greater success, attracting more and more people from “outside”, the cognitive dissonance in the community grew to the point where it could have threatened the success of Membertou. When you are being invaded, literally or figuratively, when your worldview is being challenged, the natural reaction is to shore up the boundaries to shut out real and perceived threats. Not only did Membertou achieve success with gaming, they went on to create a fishery, build a gas bar, a conference center, a hotel, bingo centre, Heritage Park and two strip malls. They hired as many people from the community as they could in all their business endeavours and then they hired non-Natives from outside the community too. Their customers were primarily from outside the community.

Discomfort in the community peaked around 2010. The Band was accused of leaving the community behind to serve non-Native audiences. The community feared loss of their identity and their security. They were told by police that their facilities were being marked for robberies and no satisfactory solution was yet in place to address this concern. They eventually came up with an innovate strategy that you can read about in a post about Enemies to Collaborators.

This necessitated more community conversation, more worldview exploration, which ultimately led to an expansion of worldview. The community needed to shift from seeing the customers as the “enemy” to viewing them as the resource they are, as well as an indicator of the success of Membertou’s strategies. That shift was to “Membertou welcoming the world”. By going back to community, providing the opportunity to be in conversation about the concerns, and being persistent about bringing a more expansive worldview, Dan describes an attitudinal shift that is truly remarkable. “You never hear any remarks anymore about non-Native people in the community. There has been a cultural integration. The community has been transformed from exclusive to inclusive.”

Currently, Membertou is a community of 1400 people, surrounded by a larger community of 115,000 in Cape Breton, Nova Scotia. It is the fourth largest employer in Cape Breton with 465 full, part-time and seasonal employees, 60% of whom are Mi’kmaw, 40% non Mi’kmaw. Intolerance is not tolerated. Any employee who displays intolerance, Native or Non-Native, will lose their job.

The leadership in Membertou was/is continually reflective about failure, inquiring into the situation not blaming or judging anyone. The turnaround they achieved took place against the economic backdrop of two major industries shutting down and the cod fishery collapsing. Most people would say it couldn’t be done and yet it was.

The result that Membertou was able to create through vision, foresight, determination and resilience is something that can be replicated through an intentional journey using the framework, patterns and practices of Worldview Intelligence and it is fabulous to have a success story to draw on that shows us that anything is possible.